What is The Impact of Subtitling on The Global Distribution of Films

June 13, 2022

The subtitle is not new in the film industry as it has been part of the industry for years. However, the subtitle has peaked in the last few years as online video has become the trend. As people grow interested in a foreign film, subtitle becomes fundamental as it is one of the ways to help them understand the movie. Subtitle in the global film market plays an important role, especially for a film whose language is not English. Not only for the foreign film, audience also demanded subtitles for English movies for various reasons. Here are some severe impacts of subtitle on global film distribution. 

Audience Preference

Subtitle improves the engagement of, comprehension of, and memory of the video. Even if the audience is native to the language, they may still turn on subtitles when watching a film. The subtitle helps the audience to understand a movie better. In another case, people prefer to watch films on mute, so they need subtitles to understand the movie. The audience likes watching a film on mute in many situations, such as crowded areas, public places, etc. 

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Boost Global Reach

If you think of reaching a global audience reach, the subtitle should be part of the film. The subtitle opens up the global potential, making it essential for foreign audiences. Anyone aiming for global audience reach should consider the target audience's language. Unless the audience is learning the native language of the film, it will be hard for them to understand a movie without subtitles. 

In addition, subtitle boosts the online presence of the film. The search engine will easily recognize films with subtitles and use the keywords to find an international audience for you. 

Accessibility for all

Accessibility is essential for film distribution. Regardless of their ability, people should be able to access a film. Subtitle for the global market allows audiences that are disabled to access the auditory element of the film to enjoy it without missing the essential parts. Adding subtitles is very important to attract a broad audience without accessibility boundaries. It helps deaf people or people with hard-of-hearing access and understands a film. 

Improve User Experience

Sometimes people have difficulty understanding a film, even in their native language. The primary purpose of adding subtitles is to help them understand a film better and improve user experience. Not only the native language but subtitles in other languages also helped international audiences to understand the movie, especially localized subtitles. Adding subtitles for a global audience improves the experience and audience engagement. A film with subtitles has a higher completion rate of 91% compared to one without subtitles. 

Adding localized subtitles to the target audience's language is essential to reach an international audience. Tujju Media provides the service of subtitle on the global audience. They offer film translation to several languages to help a film reach a global audience. 

Also Read: What are The Challenges of Subtitling for The Deaf and Hard of Hearing?
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